SEO Consultants’ job description is to analyze, review, and improve websites and search engine performance. Trusted New Orleans SEO consultants specialized in evaluating an organization’s website, including incoming website links, and offering methods to implement that will get higher ranking in search engine results. These consultants may be self-employed or work directly for a marketing services agency. SEO consultants typically work full-time in an office environment.
A specialist must be a problem solver and decision-maker, with the ability to prioritize and develop relevant and engaging content. Modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keywords or phrases that increase traffic to a website.
They may also test and implement testing various search engine marketing techniques, website layouts, and advertising for search engine optimization. They also know the importance of internal links. The ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.
An SEO Specialist will analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting, and serve a liaison between various departments.
SEO consultants’ job, including performing research to determine applicable keywords, making sure all website pages have mobile optimization and increase link building. These consultants may utilize services like Google Analytics to perform tests and create reports. They may also perform tests to determine trends and increase return on investment (ROI) in paid searches.
No matter the job description, SEO consultants will usually know how to do the following:
- They stay up to date on the evolving SEO industry. SEO has evolved and will continue to grow in the future. An SEO specialist will keep up to date on research and learn about new trends in the industry.
- They know how to optimize website content (aka on-page optimization). After the keyword research is done, an SEO consultant should know how to apply those important keywords to your website’s various pages.
- They can uncover technical hindrances that are negatively impacting the site. An SEO consultant should know how to conduct a technical audit and work closely with website developers to resolve those errors.
This is an incredibly important aspect of SEO since it helps search engines access and index your website’s pages. You can have the most excellent content in the world, but you risk not being found in search engines if you can’t access it.
They can look at analytics and provide the next steps. SEO is not a set and forget it type of digital marketing strategy.
SEO consultants may assist with improving content on landing pages and creating and executing social media strategies. These consultants may also produce reports for organizational management on website activity. They may also be responsible for creating budget and monitoring project expenses. SEO consultants can assist in providing test plans, often acting as a website tester.
These consultants may conduct website audits on issues like indexing. They may also guarantee that all website pages align with overall business goals and compliance policies. SEO consultants can provide colleagues with information on client successes and losses.